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The Gums Market

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By: Sean Moloughney

Editor, Nutraceuticals World

Global Industry Analysts, San Jose, CA, has released a new report on the gums market, which it predicts will reach $23 billion by 2017. The market researcher believes growth will be driven by the growing demand for medicated and sugar-free gum products, particularly among health conscious consumers. In addition, factors such as product innovations, enhanced taste and flavors, efficient distribution and huge product promotion campaigns are expected to provide a strong platform for augmenting gums demand. Further, development of value-added gum varieties such as nutraceutical gum and biodegradable gum with health and environmental benefits will expand traditional market frontiers, enabling sound growth in the foreseeable future. For further information: www.strategyr.com

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